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Security services directory

The internet has changed the way most people research their decisions, including finding security services. Before factors like word-of-mouth or getting quotes would have been a starting point, now most people will begin on the internet with a search. This is incredibly convenient for the potential client, but if they don’t find you, it can mean you may as well not exist.

How people find you

Search engines have become incredibly complex. In the early days of the internet, they were often hand-curated, with sites added manually. The sheer size of the internet now means that the search engines operate automatically. Exactly how they decide what to show in a search is a closely guarded secret, but there are several factors that do play a role, and they are mainly about relevance.

You must be relevant to the searcher. The search engine will use several tricks to determine this. Location is an obvious one, there’s no point in telling you about American companies if you are searching for security services in England. But the search engine will also look at other factors, and a key one is how popular a site is. A site that other sites link to, and link to with relevant phrases, will appear higher than other sites.

Appearing in a directory helps enormously with this. It not only links to your site, but is a highly relevant, security services focused link. It also has the additional benefit that if they don’t visit your site, they can still find you through a highly placed directory.

How does this help your clients?

The most obvious benefit for your potential clients is that it helps them find relevant results. As useful as search engines are, it is still much easier for someone to view a directory listing than research several results on a search engine.

A directory can also add confidence. Appearing in a relevant directory can help to reassure the client that the company is genuine and able to deliver the service they offer.

And, perhaps most importantly, it helps the client to find the best provider of the services they are looking for: your company.

More About Security Services Directories

Our community resource website  is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory or what we like to call a community resource website, includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called “deep links”). Websites are often limited to inclusion in only a few categories.

There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed). Site – (https://security-services.org.uk/) owner and services provider is Gemini Web TV.

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